Lana Beiruti

Levi's jeans are the original blue jeans. They’re made from tough, rugged denim and capture the spirit of the 1885 gold rush, the pioneers and their independent spirit. Levi’s is not a fashion statement. It's about being real, being straight up honest and not apologizing for who you are and what you think.

We were asked to portray the Levi's brand as a human truth for the people who like to live life vividly and unabashedly.

 

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